In a way, it has helped to define NYU Medical Center. The purple that is shared between NYU (the prestigious University) and NYU (the prestigious Medical Center) has come to define both entities. Just take a trip to Greenwich Village, or Union Square, or the Murray Hill section in New York City, and you are sure to see purple. Every outpatient and many inpatients at the NYU Langone Medical Center are given these popular purple belongings bags to use while at the Medical Center. And they are welcome to take the bags home and use them again and again, bringing a most effective form of advertising and brand recognition.